1.Spray it on your skin, not your clothes. This will help the fragrance last longer, and it will also help reveal those middle and base notes of the perfume.

2.Moisturize your skin before spritzing. The aromatic compounds in fragrance are carried in oils. These will bind with well-moisturized skin better than dry skin, so if you want your fragrance to last longer add one of our body moisturizers.

3.Spray from six inches away. This general rule of thumb gives enough precision that you can hit specific spots on your body, but it won’t be so close that the fragrance will be too concentrated.

4.Target your pulse points. In order to get lasting wear that isn’t overwhelming. applying perfume to your pulse points (inside of each wrist, behind each ear and/or around the neck and décolletage) is a smart move. These warm points will help with the projection and longevity of the fragrance without covering your clothes in the scent.

Never rub your perfume. If you spray your wrists with perfume, it’s common to then rub them together, but you should actually avoid doing this. Rubbing the fragrance is believed to degrade the scent molecules, which can ultimately alter how it smells.

Keep in mind. Colognes can smell vastly different from person to person. A variety of factors, like your individual pheromones, the natural oils on your skin, your body temperature, even the pH of your skin will impact how the cologne smells on you.